These Social Media posts were done for a Facebook Game Page created by iDream Interactive called Recipe Rescue Fruit Blast. To create these posts I spent time researching the previous things that were created and posted on the page, as well as:

  • Audience age
  • Audience gender
  • Most active follower times (best times to post on specific days)
  • Specific tone for write up (playful, serious, mystery, storyline, etc.)

As the posts were created, I would keep track of which ones drew the most attention and interaction to the page.

A weekly uploading schedule was then created, and I created posts ahead of time that could be posted automatically on different days!

⮕ Captions & write ups were all created by myself to match the theme of the content that was being posted.

⮕ I used art assets that were already created to make new content for each post. There was consistency throughout the page, but nothing ever looked too similar.
For some posts, I created new art content from scratch to match the idea I had in mind. ⬇
⮕ Rough sketch concept with text that would be included in post

⮕ Final digital art for post